Adjustment of Corporate Strategy of a Manufacturing Company under Strategic Unexpectedness
نویسندگان
چکیده
The paper discusses the method of adjustment of a corporate strategy of a manufacturing company, which unexpectedly finds itself in a crisis situation. The essence of the concept of this method is a constructive change of objective-setting preconditioned by a new objective, i.e. overcoming the crisis. To achieve this tasks, its structuring should be made via stating and solving optimization tasks at each step of structuring. Solving the whole complex of these objectives after completion of the structuring process allows decide on the best alternative of crisis bailout. A complex of measures constituting this alternative can be obtained more promptly and in a more reliable manner than the measures chosen on the basis of intuition or expert evaluations.
منابع مشابه
The Study of Alignment between Corporate Strategy & Human Resource (HR) Strategy (Case Study: National Iranian Gas Company)
The final goal of strategic management is to implement strategic plans, Therefore the alignment between corporate strategy and functional strategy is considerable. This study investigates the degree of alignment between HR strategy and corporate strategy of the national gas company. Data collection was conducted by questionnaire by 51 questions. The content validity of questionnaire was assesse...
متن کاملDeveloping Best Strategy Using Blue Ocean Strategy: the Case of Salim Engineering Company
The parts manufacturing companies should select a proper strategy according to their current and future environmental conditions and capabilities to survive and thrive in competitive market. To help the companies to select the best strategy the current paper proposes a model. The model is developed using a number of strategic tools, including TOPSIS, SWOT analysis and Six Paths Framework to For...
متن کاملDeveloping Best Strategy Using Blue Ocean Strategy: the Case of Salim Engineering Company
The parts manufacturing companies should select a proper strategy according to their current and future environmental conditions and capabilities to survive and thrive in competitive market. To help the companies to select the best strategy the current paper proposes a model. The model is developed using a number of strategic tools, including TOPSIS, SWOT analysis and Six Paths Framework to For...
متن کاملImpact of Corporate Reputation on Brand Differentiation : An Empirical Study from Iranian Pharmaceutical Companies
The influence of company reputation, or what is often referred to as corporate reputation on branding strategy and producing intangible asset for different industries has been researched in western countries, but there is a gap for the generalizability of findings to countries out of the United State and Europe . To establish the western researcher’s external validity of theories in other count...
متن کاملImpact of Corporate Reputation on Brand Differentiation : An Empirical Study from Iranian Pharmaceutical Companies
The influence of company reputation, or what is often referred to as corporate reputation on branding strategy and producing intangible asset for different industries has been researched in western countries, but there is a gap for the generalizability of findings to countries out of the United State and Europe . To establish the western researcher’s external validity of theories in other count...
متن کامل